Month: February 2017

digital-marketing-business-academy

Tips For Taking Your Cleaning Business To The Next Level

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The cleaning niche is currently one of the fastest growing niches out there. More people are working longer hours and have less time to do the mundane chores of life themselves and are outsourcing this task. Whether is be residential or commercial – this niche is growing at an incredible rate.

Do you currently own and/or operate a cleaning business? If so, you will likely want to try to take it to the next level by increasing profits, reducing cost, and more. The key to really taking your cleaning business to the next level is going to come down to implementing the right tips and tricks to successfully do so. Hiring a business coach, enrolling in some type of online school or cleaning business academy is becoming the mainstream in any niche.

Marketing Your Cleaning Business

1. Online Marketing

One of the best ways to ramp up your results is by implementing online marketing into your business’ marketing methods. You want to be sure that you are utilizing the Internet and various ways to market your business online to really maximize your ability to reach a large target audience and achieve maximum profits. There are various forms of online marketing you can implement into your business in order to succeed. Not only can you utilize organic methods such as Search Engine Optimization, but you can also utilize paid traffic sources like AdWords and/or even social media advertising. Overall, this is going to be the best possible way to increase your outreach and ability to maximize revenue.

2. CRM

Another important thing that you are going to want to do in order to maximize your profitability, reduce costs, and really increase the level of efficiency in your business is to implement a good CRM strategy into your business. Focus on adding a good CRM software such as Infusionsoft into your business and you should be able to better and more effectively manage your customer relationships which is going to help you reduce redundancies, reduce cost, and really improve overall customer experience across the board.

3. Focus On Mobile

Another important thing that you are going to want to do in order to really be able to maximize profits is focus on mobile. You want to be sure that you are focusing on the mobile market as it is the largest growing market. More and more consumers are utilizing mobile devices than ever before to research products and services and even make their purchasing or hiring decisions. As a result, you want to make certain your website is fully mobile optimized to capture this increased traffic.

In the end, there is plenty you can do to take your cleaning business to the next level.

marketing-planning

Marketing Matters If You Want Your Business To Make Money

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Even in fields of business where high volumes of easy money are often made, it is never enough to just follow the crowd. The “Field of Dreams” idea is a cliche that makes the assumption that if you build something, the customers will come. There’s a lot more to it than that!

Everyone is trying to make revenue and profits, and if you want to stand out from the crowd, then you need to learn marketing.

When consumers are in need of a widget, they know there are a dozen, if not a hundred different suppliers of widgets.

They might choose whoever sells the cheapest widgets as a result of not knowing who to choose.

What if the maker of the cheapest ones got an edge because they were gently letting the consumer know they offered the cheapest widget?

That’s marketing in a nutshell.

You let the consumer know what you offer. In the case of the cheapest widget maker, they offer the widget plus the consumer gets to save some money. Marketing is the ‘plus’ your company offers the consumer over your competitors.

Are your widgets the cheapest? They don’t have to be.

Maybe there the longest lasting, or your manufacturing process keeps jobs in the country. Your edge may be that your construction process is environmentally friendly. Maybe your business is even family owned, or has been in business for decades, and is a name you can trust.

Any of these ‘plus’ benefits to your widgets can register with consumers, if you do your market research and see what people are looking for on top of just widgets. The right research and analysis shows you what marketing strategies will get consumers to come to your business.

Then the second part of the cycle starts, and that’s when you start building your brand loyalty.

 

Repeat business is the best kind of business because they are already sold on your brand and your company.

Getting them to try out other products or services is a lot easier, and the more you keep them happy, the more likely they are to bring their friends and family to you as well.

Marketing to your routine consumers is a lot like how presidential candidates will play strongly to their party base when trying to win an election.

In marketing, you build your field of dreams only after your regular players come from your initial marketing.