The growth of the internet has provided opportunities for anyone to build a business online. This applies equally to new and existing businesses as there are so many ways to generate leads and sales online. If you use these methods effectively, you can quickly become an authority in your market and build a loyal customer base.
Let’s take a look at some of the internet marketing strategies that can help you to be successful.
Create A Fully Optimized Website
A website is the foundation of your online marketing efforts and so you need a clean and easy to navigate site that makes a good impression for any viewers. This needs to be fully optimized which means it is search engine friendly and easy to view on all types of devices such as mobile phones. Search engine optimization is the method by which you ensure you’re providing relevant content to your visitors. SEO also ensures structuring your site in the right way for Google and the other search engines.
Email Marketing
One of the most effective internet marketing strategies you can use is to build a list of email subscribers. This means that you give people the opportunity to enter their email addresses in an opt-in form and join your list in return for you providing them with valuable information. It may be that you offer an initial incentive such as a free report and once they are on your list, you can send them newsletters and details of offers. This can all be done through email software known as an auto-responder which allows you to message all of your subscribers at once if you wish.
Social Media Marketing
Social media sites such as Facebook and Twitter have been one of the biggest trends online in recent years. These platforms provide a great opportunity to build an audience and to drive visitors to your website. The way you leverage these correctly is to understand how each one works to make sure you build relationships according to how the platform has been developed. In addition, you can ride the wave of new opportunities as they arise and examples of these are sites such as Instagram and Pinterest that grew very quickly from inception.
Steve’s Marketing Strategy
Online Video
Video has proven to be one of the best ways to engage with people online. It is a great way to build trust as you can demonstrate your knowledge and personality which makes people more likely to take action. If you have an active YouTube channel and viewers enjoy your videos, they will subscribe to your channel and so you can build a large audience through this medium alone. The popularity of video has seen social media sites such as Facebook give greater emphasis to videos uploaded directly to their platforms. There are so many different styles of video that you can create and it is now seen by many marketers as an essential tool for success online.
Live Streaming
The natural progression of video has seen the introduction of live streaming which has been rolled out in different forms by the major players such as Twitter, Facebook and YouTube. This can be a very powerful way to engage with your audience and an example of this is the live broadcasts that you see appearing in Facebook’s news feeds and as with any new innovation, they tend to be promoted heavily by the sites involved. This gives you the opportunity to take advantage of this new technology and profit as a result.